Case Studies
HoneyBook
We guided HoneyBook, at that point a Series C FinTech startup, through a stage of aggressive user growth and to build an in-house user acquisition team. Initially working with a sole direct report, spending $200K a month, we grew the team to 14 people and efficiently scaled monthly spend to over $2 million. We worked closely with the CFO to stay focused on tactics and audience segments that ensured the best CAC / LTV ratios, helping increase revenue by 8x and securing Series D and Series E investment rounds within a year at a $2.4 Billion valuation.
GIG Car Share
Gig Car Share was the first new product launch from A3Ventures, the innovation lab and capital investment arm of AAA Northern California, Nevada and Utah. After a successful launch campaign, new app downloads and revenue began to fall and despite engaging with 3 different agencies, the acquisition strategy was not driving sustainable growth metrics. We helped them optimize the activation funnel and took the media buying and creative in-house, leading to a 286% increase in new member sign ups while saving them over $200K a year in agency fees. After a 5-month engagement, we helped recruit a marketing lead before working with the marketing teams across three other startups at A3 Ventures.
Sideline App
Toby was hired by Pinger (an established communications app developer) to launch a new app that gives users a 2nd phone number on their smartphone. He was responsible for the brand GTM strategy, including the name, brand identity, App store launch, website development, messaging, and pricing strategy. He worked with a media agency to execute a multi-channel media strategy, including TV, Radio, OOH, Paid Social, YouTube and Search. Sideline reached over 1M downloads within 3 months, propelling it into the top 20 free business apps in the Apple App Store.
ShopChat
ShopChat hired us to advise them on a Growth Strategy to move into an aggressive growth stage with the launch of paid install campaigns, as well as optimizing the App Store assets to drive more organic downloads. Prior to launching any campaigns, we worked with the developers to set up the necessary measurement tools to track performance and optimize campaigns. 5 months after launching, ShopChat was acquired by messaging giant, Viber.
Keish Environmental
We created a modern, easy-to-use, professional website that reflects their environmental solutions. We redesigned their digital presence and optimized content, creating a fresh visual identity that effectively communicates their capabilities and classes. We showcased their expertise in a helpful, intuitive way, guiding users through their services, courses, projects, FAQs, and sign-ups without friction. Clear messaging and organized content are paired with a contemporary design that incorporates e-commerce and social media.