Content Success Stories

 
 
New website and content for Hotel Dupont.

IMPACT

  • 81% increase in meeting leads

  • 20% increase in online revenue

  • 26% increase in pages per session

  • 37% reduction in bounce rate

  • 15% lift in average session duration

  • 277% increase in meetings RFPs

  • 98% increase in organic revenue

  • 116% increase in revenue from mobile

Website: Hotel Dupont

We created an engaging digital experience for the historic Hotel DuPont in Wilmington, Delaware, reflecting its grandeur, elegance, and contemporary luxury. Our goal was to position the hotel as an icon and promote its design, charm, culinary experiences, and amenities as a reflection of the vibrant city.

An immersive, user-first website and mobile experience gives guests an easy way to plan and book getaways and events. Helpful content and a bold UX design showcase the hotel’s history, amenities, dining, location, offers, and event space to drive awareness, traffic, and leads.  To drive visibility and bookings, we also created FAQs and an events calendar and amplified the site with social engagement.

WHAT WE DID

  • Refreshed and Optimized the Website Design and Content

  • Created Branded, Local, and Organic Content

  • Storytelling for Brand Awareness

  • SEO and Topical Development

  • Blogs, Event Modules & Social

  • Social engagement to capture local and leisure markets

Website + Digital Experience: Manufactured Home Communities

Refreshed and rebranded the website design, user experience, and content to establish Sun Communities as the leader in manufactured housing. Elevate the digital experience with a new 2,500+ page website promoting the all-age and 55+ MH communities and homes for sale and rent in the US and Canada. This stunning, user-friendly site has an intent-driven design and content that energized the brand and increased organic traffic, customer engagement, and home sales.

WHAT WE DID

  • Revitalized the digital experience through a gorgeous, modern, intuitive website that promotes the brand, communities, homes, builders, and locations to drive organic traffic and connect with home buyers.

  • The content strategy included brand-level storytelling, search optimization, and user-focused messaging for the community and destination pages to inspire the home-buying journey.

IMPACT

The site saw significant improvement in traffic and engagement:

  • Visits: ↑128.43%

  • Unique Visitors: ↑ 68.54%

  • Pages / Visit: ↑ 59.76%

  • Avg. Visit Duration ↑62.73%

  • ·Bounce Rate: -14.52%

  • Sessions: ↑ 52%

  • Page Views: ↑ 43%

IMPACT

The refreshed site had a significant lift in impressions, traffic, and engagement:

  • 16% increase in organic traffic

  • 28k new terms across Featured Snippets, FAQs & People Also Ask

  • 14% increase in mobile visits

  • 7k increase in traffic from FAQs

  • Bounce rate decreased 25%

  • Organic New Users: 11,283 vs. 8,669

  • GSC Impressions: increased 184%

  • 10.15% increase in website leads

Rebrand + Digital Experience: Sun Outdoors

As part of a rebranding strategy, we created a visually stunning, user-first website promoting their RV vacation and outdoor adventure resorts across the US and Canada. The website was designed with a fresh UX design and engaging SEO-driven content showing the four brand experiences and destinations to increase presence and drive organic traffic and bookings.

WHAT WE DID

  • Developed a mobile-optimized and user-focused website built for search discovery, brand awareness, and user engagement

  • Created new and enhanced content across brand pages, four resorts, and locations

  • Related content and FAQs were added to increase SERP visibility

  • Social and Blog calendar for ongoing engagement and visibility