V ad for the launch of Sideline
Youtube Trueview ad spot that was produced in context to encourage users to hit the skip button (so we did't have to pay!)
Promo video for launch of new iPhone app, Radius by Weather Underground
TV ad for the launch of Sideline
TV ad for the launch of Sideline
Direct Mail campaign sent to our large database of media buyers with punch out groundhogs having an office party. Recipients were encouraged to upload photographs to the Weather Underground Media Facebook Group.
Photos uploaded by media agencies to our Facebook page - showing the Groundhog Day office parties!
Celebrating the start of Spring, we sent media buyers bio-degradable pots with seeds to grow plants at their desks.
Photo uploaded by media buyer to our Facebook group after the WunderSprout campaign - notice the previous DM campaign (the groundhog) still on the desk!
Winning photo uploaded to our Facebook page
We sent out branded 'snow in a can' to media buyers because it was a particularly bad ski season due to a lack of actual snow.
Winning photo uploaded to our Facebook Group
Yours truly on stage at the Weather Underground sponsored party.
Green screen production (yours truly in the groundhog suit)
To celebrate the launch of video on our site, we mailed "Retro Weather Man Kits" in a VHS style box. We asked recipients to use the kit to make their own retro tv weather reports for the chance to win a cash prize.