ShopChat Case Study
About ShopChat
ShopChat was an iOS and Android app that replaced your default keyboard app and works across all major messaging apps, including iMessage, Facebook Messenger, and WhatsApp, giving users a direct pipeline into shopping inventory from major retailers. It made it easy to search for and share products with friends.
Project Overview
We were hired by the founders to ramp up user acquisition through paid channels, starting with advising on a Mobile Measurement Partner to track key funnel events and pass back data to paid media partners so campaigns could optimize to key events down the funnel, not just installs. We launched app install campaigns on Facebook, Instagram, SnapChat and Google UAC. We also advised on ASO improvements and a user lifecycle strategy leveraging in app messaging and push notifications.
Achievements
In just 5 months we were able to optimize campaigns and drive new active users (defined by people that install the app and activate the keyboard) at just over $1 which was 1/3 of the cost from when the campaigns were launched.
Impact
The low cost of acquisition contributed to the quick purchase of ShopChat by Viber in July 2017. Post-acquisition I was asked to also consult on Viber’s acquisition strategy.
“Toby’s impact as a growth consultant for us was remarkable. Within just 5 months he orchestrated a growth strategy that helped position ShopChat for viral growth using a disciplined test and refine set of acquisition tools. His strategic guidance on our martech stack also ensured we had the necessary measurement tools in place to optimize and confidently scale our paid media campaigns. Toby’s expertise and results driven approach were a perfect fit for our needs and helped contribute to our success.”