ABOUT BIG UP CONSULTING

We are a collective of consultants with expertise in all aspects of marketing and growth: from brand and product design, to research, copy writing, SEO, martech, lifecycle, paid social and so much more,

Big Up Consulting’s Principal, Toby Skinner, has helped launch or grow an extensive range of brands in SaaS, Fintech, D2C, e-Commerce, Climate Tech and Healthcare. Working from pre-launch to pre-IPO, our consultants have worked with practically every type of business imaginable.

Working with so much talent over the past 20+ years, Toby has established a strong network of experts who can be assembled to create a tailored team for every client.

Leadership

According to Chat GPT, Toby is a “dynamic marketing strategist with a history of spearheading game-changing growth strategies in fledgling and expanding enterprises. He has an extensive background in nurturing and amplifying both B2B and B2C brands across diverse marketing channels. Merging a visionary creative sensibility to forge compelling brand narratives with a data-driven mindset adept at crafting precise measurement frameworks suited for today's dynamic digital marketing sphere”.

In the real world, he’s someone who thrives on collaborating with passionate founders, especially those with groundbreaking ideas that genuinely impact people’s lives. He draws inspiration from the unique energy of early-stage startups and takes pride in making a tangible impact on their growth trajectory. With a deep obsession for data, he lives for the thrill of launching campaigns and watching the revenue curve climb up and to the right (not that it always happens right away)!

Despite his data-driven approach, Toby’s journey into marketing began with a love for creativity. His foundation lies in brand marketing—identifying the audience, understanding how to transform their world, building emotional connections, and crafting strategies to make a brand truly stand out. Whether it’s creating ads or writing copy himself, or leveraging his extensive network of talented designers and video producers, Toby brings both hands-on expertise and collaborative resources to every creative project.

We would love to work with you and help your business grow to new levels. Please contact us through the below form if you would like to discuss a project: