Brand Work

Weather Underground Brand Redesign

After being acquired by The Weather Channel in 2012, I led a full brand redesign of the Weather Underground brand including the visual identity, website and native apps.

Brand launch of Sideline

My team launched a new mobile app called Sideline in 2016 that provides people with a second number on their smartphone. I managed the entire process from deciding on the brand name to the visual identity and the GTM launch (including a TV ad campaign). Sideline quickly rose to the top 100 business apps in the App Store and is going strong today with over 11 million downloads.

iRest Brand Redesign

In 2017 I consulted for the iRest Institute (a non-profit in the mental health space) and led them through a brand redesign and complete overhaul of their website. Such was the success of my initial engagement I was invited to serve as an advisory board member.

HoneyBook Redesign

I was part of a taskforce working on the redesign of HoneyBook as a major stakeholder while managing the performance marketing team. The previous visual identity was not condusive to top performing creative