Keish Environmental: Creating A Fresh Digital Identity

About Keish Environmental

Keish Environmental approached us with a clear need: a modern, professional website that reflects their expertise in environmental solutions and compliance. We collaborated with their team to redesign their digital presence, optimize and organize their content, creating a new website that effectively communicates their expertise, capabilities, and classes.

Project Overview

Our focus was on clear, concise messaging paired with a contemporary design that incorporated e-commerce and was easy to use. We understood the importance of showcasing Keish Environmental’s expertise in a helpful, straightforward way, guiding users through their services, courses, past projects, images, FAQs, and email sign ups without any confusion.

Key Features of the Redesigned Website:

  • Intuitive Navigation: We designed the site with user experience at the forefront, ensuring that every interaction and element is easy to access. This has resulted in a 30% decrease in bounce rates, indicating that visitors are finding what they need and are engaged.

  • Helpful Content: The new site highlights their expertise and capabilities through informative content served in an intuitive layout, including case studies and FAQs, helping potential clients understand their value and credibility. 

  • Responsive Design: Recognizing that users engage with content across various devices, we ensured the website is fully responsive. This adaptability provides a seamless experience, whether clients are browsing on desktop or mobile.

  • Search Engine Optimization: We identified performing topics and gaps and created content to rank for key terms. We updated the H1s and H2s, meta data, alt tags, as well as created a robust layout with featured snippets, FAQs, and images.

The Deliverables

  • Content Audit and Keyword Research

  • Website Development

  • Mobile-first Website Design

  • e-Commerce Integration

  • Content Templates

  • Content Writing and Editing

Results: Impact on Organic Traffic and Engagement

  • By merging informative and helpful content with a slick, professional design and clear CTAs, we’ve positioned Keish Environmental as a trusted expert in environmental services and compliance.

  • Since launching the redesigned website in August 2024, Keish Environmental has seen a significant increase in client engagement, with a 35% increase in contact form submissions and improved lead generation. 

  • By organizing and optimizing the content with relevant topics, including H1s and metadata, and adding tagged images, we increased the site’s discoverability, increasing organic traffic by 4X.


Collaborating with our marketing team, Robin understood my vision, business needs, and revenue streams, and accelerated it into a powerful digital experience. Robin and her team refreshed and optimized my website, organizing the content architecture and flow for better user experience and to drive engagement and conversion. Her expertise in content development, SEO, and UX enhanced my website to help clients easily find information and services, book classes, and get in touch with our consultants. Blending a beautiful design with industry-relevant content, the new site is not only visually appealing, but performance driven. She focused on truly getting it right and our return on investment.
— Rachael Keish, Keish Environmental