Growth (DR / Performance) Video Ad Creative

Meta performance ad cut down v.2

Meta performance ad cut down v.1

Meta Prospecting Ad - 4:4 v.2

Meta Prospecting Ad - 4:5 v.1

HoneyBook CTV :30 - Upper / mid funnel

CTV Ad - upper / mid funnel

Kindeo - paid social video ad

YouTube Video Ad - HoneyBook testimonial

Meta Branded Content ad for Meta - Blake

YouTube ad - member testimonial - India Earl

Tani TikTok UGC 'Spark' ad

Tani TikTok Spark ad - v2

YouTube ad - performance variant

YouTube ad - performance story arc

High octane 'thumbstopper' for Meta

DR focused 'thumbstopper' ad

Honeybook UGC TikTok video ad - Cassidy Lynne

'Thumb stopper ' Meta ad

Thumbstopper paid social ad v.2

Meta thumbstopper video ad

TikTok UGC ad - Nicole

Meta performance ad - payments

Data-driven Performance Marketing

Test, measure, refine and repeat. The amount of performance data available to marketers today makes it easier than ever to identify the most effective and efficient marketing channels. Focusing on the most important data and KPIs and setting up a testing cadence that allows a company to move fast and learn quickly should help create a path to constant and iterative increases in return on ad spend (ROAS).

I have led growth campaigns for brands with a wide variety of budgets - from close to zero dollars up to millions of dollars a month. I have a strong understanding of media buying - both traditional media channels and the ever evolving practices of paid social and programmatic buying.

On the B2B side I have deployed lead generation and nurturing campaigns to support sales teams with longer conversion cycles.