Case Studies

 
 
 

IMPACT

  • Increased annual recurring revenue 8x

  • Secured Series D and Series E investment at a $2.4 Billion valuation

  • Established intent signals throughout the onboarding funnel to power a predicted LTV model which helped to acquire more users

HoneyBook

HoneyBook is a client management and payments platform for independent business owners. We guided HoneyBook, at that point a Series C FinTech startup, through a stage of aggressive user growth, building a full-funnel strategy and an in-house user acquisition team. Initially working with a sole direct report, spending $200K a month, we grew the team to 14 people and efficiently scaled the monthly spend to over $2 million. We worked closely with the CFO to stay focused on tactics and audience segments that ensured the best CAC / LTV ratios.

WHAT WE DID

  • Guided an aggressive growth strategy

  • Built an in-house acquisition team

  • Full-funnel media strategy to drive brand demand

  • Ramped up paid search, paid social, and YouTube campaigns and creative

  • Created CTV and programmatic channels

GIG Car Share

Gig Car Share was the first new product launch from A3Ventures, the innovation lab and capital investment arm of AAA Northern California, Nevada and Utah. After a successful launch campaign, new app downloads and revenue began to fall and they needed a new acquisition strategy to drive sustainable growth metrics.

We helped optimize the activation funnel and took the media buying and creative in-house, leading to a 286% increase in new member sign-ups while saving them over $200K a year in agency fees. After a 5-month engagement, we helped recruit a marketing lead before working with the marketing teams across three other startups at A3 Ventures.

WHAT WE DID

  • Technical Marketing Stack Audit & Recommendations

  • Agency Audit

  • Mobile Acquisition Test Plan & Execution

  • Screening & Selection of FTE Hires

IMPACT

  • 268% increase in new member sign-ups from paid social

  • Staffed team with the right experience to succeed

  • Saved the company over $200K in annual agency fees

IMPACT

  • Sideline reached over 1M downloads within 3 months

  • Reached the top 20 free business apps in the Apple App Store (revenue was from in-app purchases)

  • App and brand are going strong today

 


IMPACT

  • In 5 months, we optimized campaigns and drove new active users (people who install the app and activate the keyboard) at just over $1, which is 1/3 of the cost from when the campaigns were launched

  • The low cost of acquisition contributed to the quick purchase of ShopChat by Viber in July 2017

Sideline App

Toby was hired by Pinger - an established communications app developer - to support the launch a new app that gives users a 2nd phone number on their smartphone. He was responsible for the brand GTM strategy, including the name, brand identity, App store launch, website development, messaging, and pricing strategy. Partnering with a media agency, he executed a multi-channel media strategy, including TV, Radio, OOH, Paid Social, YouTube, and Search.

WHAT WE DID

  • Go to Market and Branding Strategy

  • Multi-channel media strategy, including TV, Radio, OOH, Paid Social, YouTube and Search

  • Using an MMP, launched match market testing to understand the impact of the brand-focused investment

 
 

ShopChat

ShopChat hired us to advise them on a Growth Strategy to move into an aggressive growth stage with the launch of paid install campaigns, as well as optimizing the App Store assets to drive more organic downloads. Prior to launching any campaigns, we worked with the developers to set up the necessary measurement tools to track performance and optimize campaigns. 5 months after launching, ShopChat was acquired by messaging giant, Viber.

WHAT WE DID

  • Ramped up user acquisition through paid channels, starting with advising on a Mobile Measurement Partner to track key funnel events and pass back data to paid media partners

  • Launched app install campaigns on Facebook, Instagram, SnapChat and Google UAC

  • Advised on ASO improvements and a user lifecycle strategy leveraging in app messaging and push notifications

  • Consulted on Viber’s acquisition strategy